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….And we want to share it with you as we do it ourselves.
It’s called user-generated content.
It basically means instead of the content looking like it comes from the hairdresser It looks like it comes from the client.
![](https://naa-webcms.dev.eddlondon.com/media/d5ciqlm1/screenshot-2023-04-15-at-182114.png?mode=crop&height=800&width=800&quality=75)
Because content produced by the company itself is beginning to look unauthentic and so people want to see the experience from the client's perspective.
![](https://naa-webcms.dev.eddlondon.com/media/le1bkkm5/ugc.jpg?mode=crop&height=582&quality=75)
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Sophia Hilton
Sophia Hilton created the second most followed salon in the UK in only 6 months from scratch and she is followed as a hairstylist, educator, business leader, career and mother.
Her social media and marketing education became so popular that she taught seminars of over 1200 people across the world over 6 years.
Her online social media courses are the biggest selling in the UK, educating 4000 people in the last 18 months alone!